He chronicled legal cases that involved everyone from real estate scion Robert Durst to rock group Led Zeppelin. As a former wire service journalist operating on tight deadlines, Alex knows how to seize on the moment to help clients enter the national conversation by capitalizing on the news cycle.ĭuring a nearly two decade career in journalism, Alex excelled in coverage of celebrity justice and entertainment law. LOS ANGELES – Alex Dobuzinskis is an award-winning journalist who covered entertainment and general news as a national correspondent at Reuters and a reporter at the Los Angeles Daily News.

He is among Lawdragon’s 2022 Global 100 Leaders in Legal Strategy & Consulting. Along with his team of PR experts, lawyers and former legal journalists, Howard has created an extremely robust and unparalleled system for attaining legal and litigation PR in the United States. Howard runs the company much like a news organization, for he believes that the best way to get clients in the news is to closely follow the stories people care most about and think like a city editor about where the story is going and about answering those questions raised by existing news coverage – so that when the firm approaches the media, it never asks for favors, it only provides them.īecause he spent roughly the last 15 years of his journalism career covering the biggest trials on the West Coast – including Scott Peterson, Robert Blake, Jodi Arias and Michael Jackson – Howard has a particularly keen, behind-the-scenes understanding of how to get press for legal experts.

LOS ANGELES – After decades as an aggressive, award-winning journalist for local and national media outlets ranging in size from the Pasadena Star-News to The New York Times and People, Howard taps his skills, industry insights and connections to strategize the best possible ways to get press for clients. Whether you need long-term representation, short-term promotion or anything in the middle, don’t hesitate to reach out. Our national team can get you quoted by reporters, arrange broadcast interviews, ghost-write and place expert analysis columns and articles, nominate you for awards and speaking engagements, interview you for videos and podcasts, help develop, write and find a publisher for a book project, teach your team to work together better and be more effective, create or write content for websites, and so much more. Exactly how we do that depends on your needs. Regardless of your story, we’re here to tell it. Others need a team to operate as the firm’s PR department. Some want press for a case about to be filed or go to trial. Others just have an idea of where they want to go, but not how to get there. Some clients already know what they want, how much, and for how long. Our clients include law firms, entrepreneurs, entertainment figures, businesses, consulting firms and other newsmakers who need a good promoter. If your PR team doesn’t know how to think like an editor and nimbly jump in front of the biggest breaking stories to position you as an expert or thought leader on a subject, or how to get international press for a lawsuit filing, you’re wasting money – and opportunities. These days, newsrooms have fewer journalists chasing bigger stories. It’s not at all unusual to have five team members on one project. Although our team is spread across the four corners of the country – from Los Angeles to Seattle, New York to North Carolina – we collaborate. Too often, you think you’re going to get huge service only to realize there’s only one person working for you. To more comprehensively service our clients, in recent years we’ve expanded from our core specialty of securing robust mainstream and niche media to include marketing, media training, crisis management, video, business development, content writing and more. We’ve collectively worked for many decades as reporters and editors at The New York Times, People, Reuters, NBC, the Daily Journal and too many other top-tier media outlets to name, along with many regional and local media outlets across the country. No one understands the needs of journalists better than journalists, and most PR firms don’t have our level of newsroom experience, connections and insight – thus the name.

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